CLIENT USM
AGENCY P’INC
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY NINA LIV
CLIENT
USM
AGENCY
P’INC
DIRECTION / DESIGN / ANIMATION
FRAME
MUSIC & SOUND DESIGN
NINA LIV
SWISS furniture design BRAND USM, TEAMED UP WITH FRAME TO CREATE A FILM FOR ITS ICONIC HALLER SYSTEM. THE OBJECTIVE WAS TWOFOLD: HIGHLIGHT THE SIGNATURE USM CHROME SPHERE AT THE HEART OF THE MODULAR BALL-AND-TUBE connective system AS WELL AS VISUALISE THE SEEMINGLY endless configurations WITHIN VARIOUS INTERIOR ENVIRONMENTS.
The film takes the viewer on a journey from the "birth" of the bronze sphere, through to its chrome coating and finally serving as the connection point for the tubes, comprising the frame of this 1960's design classic.
Featuring an array of striking colours from the USM palette, the film explores the refined minimalism and modularity that makes the brand as relevant today as at any point in its 60 year history.